Brand & Creative Direction

I love what I do. From campaigns to a single social post, I’m passionate about creating purposeful work that forms a genuine emotional connection between brand and consumer. I’m a hands-on creative director with fifteen years of experience elevating household names and challenger brands. My work sits at the intersection of strategy, creative and storytelling, helping brands carve out a distinct position and then rolling up my sleeves to bring it to life.

Living and working in London, I’ve spent my career in founder-led brands and agencies, often navigating periods of rapid growth to build bold visual identities, change-making campaigns, engaging content and high-performing teams.