A statement of sustainability
Hands-on creative direction for the launch of London's first mass-timber workspace, Black&White is a statement of intent from The Office Group to the industry on how we can all build more sustainably. Along with producing the branding, messaging and a full marketing toolkit, we created a year-long educational campaign through paid, owned and earned channels with coverage in The Guardian, Monocle and FT. Kicking off with the manifesto film featuring TOG founder Charlie Green and the architect Andrew Waugh.
Creative Direction | Film | Content Strategy | Branding | Design
We created a series of animated infographics to explain the materials and method of construction to a generalist audience. These assets were used across paid, owned and earned channels.
For launch I art directed the interiors shoot, as well as directing a completion film with the architects.
To support the launch of Black&White, we created a mentorship programme in partnership with POoR, pairing design students with leading furniture designers to make an original piece for the workspace. I developed the positioning, branding and creative.
