The Classic White Shirt

In a sea of '3 shirts for £100' offers, we took British shirtmakers Turnbull & Asser back to their roots with a new creative platform ‘cotton onto the difference’, bringing to life their classical and characterful brand. The creative showing how not all shirts are created equal – from the quality of the stitching and materials, to creating the classic collar. We produced a series of paid and organic assets, with ads running in the FT, Wall Street Journal and Gentleman's Journal.