For Stylish Minds
In 2017, I co-founded a magazine for a new generation of luxury consumers, distributing 100,000 copies each issues across London Underground. Setting the creative direction and content strategy to establish the brand in the minds of smart-thinking and career-focused London men. We grew our social audience to 50k within two years and worked with brands including Rolex, Sonos, BMW and Omega.
The Jackal
Role: Creative Director
Having art directed a broad range of subject matter from actors and musicians to watches and shoes, I thrive on collaborating with photographers to capture authentic, compelling images that tell stories.
For summer 2019, we created two papers documenting the best London has to offer – by day and by night.
Producing daily content across the website, email and social, I created a modular toolkit to empower the team.
