Turning a scent into storytelling
Launching a new fragrance for British perfumer Floris. A reimagined fougère, the archetype of bold perfumery, our campaign was all about self-expression as a modern man. As well as campaign assets, we met three men bringing traditional crafts into the modern world.
Floris London
Role: Creative Director
The campaign shoot focused on different forms of self-expression. We created a series of out of home, print, paid social, digital and POS assets.
Expanding the campaign through content, we met, photographed and interviewed three men bringing traditional crafts into the modern world. We discussed what drives them and how they express their passion.
